MARKETING Leader FOR FORTUNE 500 CLOUD COMPUTING COMPANY HEADQUARTERED IN SAN FRANCISCO, CALIFORNIA.

MY role

Leads program management team for the company’s two largest products, develops processes, oversees prioritization, and focuses on key cross-functional product marketing initiatives.

Oversees quarterly and annual integrated planning including prioritization, scoping, resourcing, and budgets. Partners with leadership and program management to deliver plans, and coordinate related communications, presentations, and meetings.

Drives business operations including product marketing team meetings, cross-functional team planning calendars, and budget, partnering closely with the SVP of marketing and team budget leads.

OUR RESULTS

Managed creative process for high-visibility Dreamforce Platform zone and other Dreamforce creative projects. Managed internal creative process, handled ongoing vendor communication, planned meeting cadence, and guided executive review process.

Worked with the team to challenge the norm, moving from a simple eBook to a custom, high-quality choose-your-own-adventure direct mail campaign. This project required presentations to get initial buy-in and hands-on vendor management; #1 asset for this team and over $5M in pipe after first mailing.

Launched the company’s first COVID19 resource page on AppExchange, guiding team through efficient priority-shifting, ever-evolving messaging changes, new executive approval processes, and new work-from-home realities. Included in Salesforce Care announcement and shared via social media.

Overhauled the Salesforce Exchange magazine process and design; quarterly project that involves 20+ internal and external stakeholders. Introduced detailed content tracker and enhanced timeline. Highest performing asset for lead generation (2-4k net new leads generated per issue).

Coordinated campaign solution launches for the Manufacturing, Healthcare & Life Sciences, Communications & Media industries; required major cross-functional coordination. Recognized by the Internet Marketing Association for their IMPACT awards for “Best Website for Conversion.”

SKILLS

STRATEGIC PLANNING

ANALYTICAL THINKING

PROCESS DEVELOPMENT

CREATIVE FLUENCy

SOFTWARE

SLACK

MAVENLINK

QUIP

GOOGLE APPS

DIRECTOR OF MARKETING FOR production company with more than 30 years of experience in the entertainment industry.

MY ROLE

Hired to evaluate company resources, history, and assets to develop marketing department, budget, and annual plan. Defined and managed agency relationship and hired internal staff accordingly.

OUR Results

Implemented new branding strategy including visual identity, website, print and promotional materials, sponsorships, and events.

Produced branding video for use at trade shows and events and as part of digital strategy. Sourced vendor, created storyboard, and associated graphics. 

Created trade show schedule and implementation strategy including Tour Link and WFX; events located in Palm Springs, San Antonio, Louisville, Nashville, and Birmingham. Generated $9M in potential revenue to date. 

Generated leads and awareness through creation of Morris Roadshow events. Includes curriculum development, logistics, and marketing. Generated over $2M in potential revenue to date. 

Developed and implemented in-house public relations strategy. Named Small Business of the Year by the Nashville Business Journal, featured on cover of MIX Magazine, received WFX Solomon Award, nominated for a Parnelli Award, and more.

Developed and implemented in-house social media strategy to include Facebook, Instagram, and Twitter for Morris and for The Tracking Room recording studio.

Generated leads and awareness through print and digital advertising strategy to include appropriate trade ad networks, Facebook, Instagram. Currently in progress. 

Developed sales support strategy including weekly marketing updates for all divisions, marketing material creation, proposal templates, and process tools (i.e. TeamUp, Zoho Campaigns, etc.).

SKILLS

STRATEGIC PLANNING

BUDGET MANAGEMENT

PROJECT MANAGEMENT

DIGITAL ADVERTISING

SOCIAL MEDIA

PUBLIC RELATIONS

TRADE SHOWS 

EVENTS

EMAIL MARKETING

GRAPHIC DESIGN

COPYWRITING

SOFTWARE

ZOHO CRM

ZOHO CAMPAIGNS

TEAMUP 

BRAND MANAGER FOR World-famous restaurant, omnichannel retailer, and event space located IN NASHVILLE, TN.

MY ROLE

Managed all customer touchpoints across three business units: ecommerce, on-site retail, restaurant, and event space. Oversaw all PR and media initiatives.

OUR RESULTS

Developed ecommerce website enhancement strategy including email capture, navigation, and check out funnel optimization; ecommerce conversion rate up 9.5% YOY.

Implemented mobile-friendly email design and automated email campaigns including birthday, cart abandonment, and review request; resulted in 22% increase in email-driven ecommerce revenue YOY.

Worked with external team to optimize CPC advertising using internal search and testing, resulting in 200% YOY increase in traffic and 78% increase in revenue YOY; Facebook advertising revenue up 23% YOY.

Managed Spring and Holiday retail catalog production; included production calendar, budget, photography styling/direction, graphic design direction, copywriting, and distribution via mail house.

Oversaw production of National Public Television’s ninth season premiere episode of Artists Den featuring the Alabama Shakes; included property-wide coordination, media training, and marketing plan creation.

Produced two branding videos for celebrity chefs, George Harvell and Daniel Dillingham, for use in public relations pitching and as content on the Loveless Cafe YouTube channel.

Managed participation in Nashville’s premier music and wine festival Music City Eats; coordinated booth design, chefs’ schedules, food/product logistics, and media interaction, and post-event marketing plan.

Created event planning sales team support materials including branded folders, brochures, sales decks and other materials; worked with third party legal team to rewrite all event planning contracts.

Created packaging design files and marketing plan for new retail product Moonshine Mixers®, managed all related trademarks with third party legal team, and developed introductory marketing plan.

Developed and implemented property-wide onboarding and ambassador programs designed to boost employee morale, encourage cross-property communication, and enhance customer experience.

SKILLS

Strategic Planning

BUDGET MANAGEMENT

PROJECT MANAGEMENT

ECOMMERCE

DIGITAL ADVERTISING

SOCIAL MEDIA

PUBLIC RELATIONS

BRANDING

COPYWRITING

GRAPHIC DESIGN

SOFTWARE

ADOBE CREATIVE SUITE

MICROSOFT OFFICE

BRONTO

CV3

WORKFLOWY

MARKETING AND COMMUNICATIONS MANAGER FOR $430 MILLION PUBLICLY TRADED HOME DECOR RETAILER WITH 324 STORES IN 35 STATES.

PROJECTS & RESULTS

Implemented Kirklands.com social media integration plan including social media community website phase out, blog integration, monthly promotions, and social sharing/log-in vendor analysis.

Revamped external blogger and influencer campaigns; resulted in 10m impressions and over 40k visits to ecommerce website.

Launched digital gift card program, including vendor analysis and portal design; generated over $80k in first three months.

Developed and implemented multichannel Home for the Holidays promotion; resulted in 220k registrants, 67k net new emails, 52k new SMS subscribers, $480k coupon revenue; featured in AdWeek and Retail Touchpoints.

Managed mobile app RFP process, chose vendor and launched Spin to Win mobile app; generated over $12M in Y1.

Managed email and SMS RFP process and implementation of new vendor; continued to maintain SMS strategy and to work closely with email team on ongoing basis.

Developed mobile marketing plan that resulted in 80k new SMS subscribers, 94k Spin to Win app downloads; generated over $6M.

Brought social media strategy in-house and hired team to continue progress; launched Pinterest page - initial promotion featured in Mashable - and launched Twitter account, growing the account to over 15k Followers in just one month.

Managed vendor selection process and production for branding campaign; 7-market campaign including TV, print and digital; traffic up 8.7% and sales up 3-6% to control.

Developed PR RFP process; hired new PR firm to coordinate bloggers, new store opening, and ongoing media relations. Ongoing media relations; merchandise featured in national publications like Women’s Day and Family Circle Magazine.

Managed and implemented public relations and media support for over 50 new store Grand Opening events, resulting in a 20% lift in traffic, 30% lift in sales and over 20M media impressions; managed all corporate sponsorships.

Ongoing creative direction and messaging management for all marketing initiatives; planning, creative briefing, and reporting.

SKILLS

STRATEGIC PLANNING

PROJECT MANAGEMENT

BUDGET MANAGEMENT 

ECOMMERCE

SOCIAL MEDIA

PUBLIC RELATIONS

EMAIL MARKETING

BRANDING

GRAPHIC DESIGN

COPYWRITING

SOFTWARE

RESPONSYS

ADOBE CREATIVE SUITE

MICROSOFT OFFICE

EXACT TARGET SOCIAL

HOOTSUITE

side hustle as a STORYTELLER and MARKETING/creative consultant.

CLIENTS

XMAN Program & development

Developed initial branding including logo and website creation; maintain website and provide consulting on as-needed basis.

PARKES + LAMB INTERIORS

Developed initial branding including logo and business card design and website creation; maintain website and provide consulting on as-needed basis.

NEST DECOR

Defined Y1 marketing strategy development and implementation and resource identification.

Oversaw initial branding process, maintained investor deck creation and maintenance, and oversaw ongoing marketing activities including social media, grand opening event planning, store signage.

Handled operational projects as needed including email system identification and set up, internal vendor/financial process creation and documentation, POS technology research and troubleshooting, and new hire onboarding.

PUREBARRE NASHVILLE

Developed promotional assets including print/digital ads, signage, and email graphics.

KAY & ELLE SWIMWEAR

Provided brand and website development consulting; created promotional assets as needed.

LIZ LEA ART

Maintain website and provide copywriting and consulting on as-needed basis.

PRO BONO: Community resource center, martha o'bryan center, full circle fund

SKILLS

STRATEGIC PLANNING

BUDGET MANAGEMENT

ECOMMERCE

SOCIAL MEDIA

GRAPHIC DESIGN

COPYWRITING

BRANDING

SOFTWARE

ASANA

MAILCHIMP

LIGHTSPEED

ADOBE CREATIVE SUITE

MICROSOFT OFFICE